We couldn’t really innovate ice (not yet, anyway) but we could innovate the way ice is applied. McDavid True Ice™ therapy wrap products are designed with a precise anatomical fit for outstanding comfort, plus compression for further healing.
With True Ice™, you start by easily adding ice through the larger reservoir opening and then dial in fit and feel with adjustable straps that customize compression. The flexible reservoirs allow for improved body contact, and the collar construction of the reservoirs keeps the ice properly positioned. True Ice is convenient and accessible—use it wherever your sport or life takes you for treating pain, sprains, strains or swelling.